NIQ Partners with The OpenAI Deployment Company

NielsenIQ, a consumer intelligence company, has partnered with The OpenAI Deployment Company (DeployCo) to further extend its artificial intelligence products in the NIQ Optiq Suite, including NIQ Optiq Chat, Optiq Mobile, and Optiq Bridge. The collaboration will help NIQ extend and deliver its proprietary intelligence directly into enterprise systems and workflows.

"We expect this work to help us build faster and more efficiently, but that isn't the main prize," said Troy Treangen, chief product and AI officer of NIQ, in a statement. "The bigger opportunity is helping clients get more value from NIQ intelligence and creating new ways for them to use it. When NIQ intelligence can move into more applications, systems, and workflows, we expand both the value we deliver to clients and the near-term revenue opportunities for NIQ."

NIQ Optiq Chat is the company's next-generation AI insights agent and workflow experience, helping users ask business questions, uncover relevant insights, and act on recommendations grounded in NIQ's data, analytical capabilities, and deep understanding of consumer behavior.

NIQ Optiq Bridge provides a governed and flexible way for organizations to bring NIQ data, models and generative AI capabilities into their own platforms, applications and AI environments. Together, the products advance two connected elements of NIQ's AI strategy: Optiq delivers AI Applications for Smarter Outcomes directly to users, while Bridge makes NIQ's intelligence available within clients' existing technology environments.

"Fragmented AI creates fragmented decisions," said Irina Stoian, chief AI commercial officer at NIQ, in a statement. "We're building the opposite: one trusted intelligence foundation that can work across applications, agents, and enterprise environments. AI-ready data is the foundation. NIQ Optiq is how it thinks. ConnectAI is how we build with clients to turn that intelligence into action."

<p"We're excited to work with NIQ as it expands its portfolio of AI products grounded in deep consumer and commerce expertise,"said Adena Hefets, interim CEO of The OpenAI Deployment Company, in a statement. "By bringing together DeployCo's capabilities and NIQ's domain intelligence, we can help create practical enterprise experiences that make it easier for teams to apply AI in real business workflows."