Moloco Updates Moloco Cloud Demand-Side Platform

Moloco, a provider of machine learning (ML) and growth solutions for performance marketers, has updated its cloud-based programmatic advertising platform, Moloco Cloud Demand-Side Platform (DSP).

The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign user interface and user experience (UI/UX), and ad creation.

Powered by Moloco's machine learning algorithms that find users most likely to convert, the latest Moloco Cloud DSP updates include the following:

• Moloco's Weekly Budget Optimizer, which helps performance marketers optimize spend toward the best performing days and hours of the week. Real-time data is continuously incorporated into the machine learning engine as campaigns progress.
• User interface updates that enable marketers to set up their campaigns through a guided flow and built-in recommendations based on campaign goals.
• Auto-generated video end cards in portrait, landscape, and square formats. Cards include the campaign app's title, app logo, developer, review, and rating information.

"Our DSP solution empowers growth marketers to leverage their own unique, first-party data to increase the returns on their advertising campaigns," said Anurag Agrawal, vice president of product at Moloco, in a statement. "These latest updates, combined with our powerful machine learning algorithms that pinpoint target audiences and adjust bidding strategies in real time, help our customers not only improve their overall campaign experience, but also help achieve greater accuracy and higher performance at lower cost."

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