• August 10, 2016

Melissa Data Launches Master Address Table

Melissa Data, a provider of contact data quality solutions, has launched Master Address Table, which contains current, detailed information on more than 180 million U.S. addresses. Each address is assigned a Melissa Address Key, a unique, persistent key that never changes.

Melissa Data's Master Address Table provides a complete, real-time database of residential and business addresses within a specific area, for activities like route planning, resource allocation, analytics, utilities management, risk assessment, or nonprofit donor tracking.

The Melissa Address Key identifies discrete physical street addresses and aligns a multitude of additional information associated with each particular address. Users can access geographic information, such as rooftop lat/long, census tract/block number, county name, and FIPS codes. Data can be searched based on specific parameters, such as congressional district, school district, ZIP codes, cities, counties, or states.

A collection of addresses via the Melissa Data Master Address Table can be accessed as a one-time purchase including monthly updates for one year, or on a subscription basis with ongoing monthly updates.

"We recognized a need within certain areas of our customer base, as we saw data managers working with saturation lists to ensure valid address data for services such as emergency response, mapping, or analytics. Having all the valid addresses in a specific neighborhood differs dramatically from target marketing, and needed to be more accessible for these users," said Bud Walker, vice president enterprise sales and strategy at Melissa Data, in a statement. "At the same time, updating this deep volume of data needed to be simplified and cost-effective. Our persistent address key breaks new ground on that front. It's another smart, sharp tool that dramatically reduces time and resources spent on data updates by only updating keys that are new or have changed."

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