Matterkind Launches Outcome Navigator for Marketers

Matterkind, IPG's activation intelligence company, today launched Outcome Navigator (ON) for marketers.

Bolstered by data, identity, and technology capabilities from sister IPG companies Acxiom and Kinesso, Matterkind's Outcome Navigator is a suite of applications that includes Addressable Outcomes, offering Affiliate Outcomes and Commerce Outcomes; and Pay for Performance, which includes Qualified Lead Generation, Guaranteed Outcomes, and TV Outcomes.

"People expect value from their engagements with brands now more than ever," said Erica Schmidt, global CEO Matterkind and chief culture officer of Kinesso, in a statement. "The pandemic led to new buying behaviors and tremendous social change. As a result, brands are looking not only to benefit from near-term growth and performance, but also to build and protect long-term brand trust.  Marketers must deliver outcomes to the business while still being respectful to people, and ON makes that possible."

The complete set of Outcome Navigator capabilities include the following:<

Addressable Outcomes:

• Affiliate Outcomes, combining strategic expertise, partner performance and diversity, audience-first targeting capabilities, and transparent reporting. ON analyzes affiliate programs, forecasts, and identifies key opportunities and new partnerships.
• Commerce Outcomes for cross-retailer marketing programs to drive in-store and on-site sales, incorporating in-flight optimization, total sales measurement, and cross-retailer insights using retailer first-party data.

Addressable Pay For Performance:

• Qualified Lead Generation, with net new, deduplicated, and qualified leads in a real time and privacy-safe way.
• Guaranteed Outcomes, which helps clients scale their efforts, leverage cross-channel conversions, better anticipate budgets, experience smarter optimization, and respectfully message users.
• TV Outcomes, which assists clients in leveraging television to deliver measurable business outcomes, guaranteed in-target household reach, incremental reach, understanding the impact of investment on sales, and cross-channel streaming video program, while only paying for results.

With Outcome Navigator, Matterkind can provide standardized metrics reports, along with in-flight optimization, and deliver opt-in, privacy-compliant first-party data into companies' databases.