• May 10, 2016

Marketo Partners with Vibes for Mobile Solution

Marketo, a provider of engagement marketing software and solutions, and Vibes, a mobile marketing provider, have built an integration to enable marketers to add text messaging (SMS/MMS), mobile wallet marketing (Apple Wallet for iPhone, Android Pay for Android phones) and mobile wallet advertising into existing campaigns.

"Marketo clients are hungry to amplify their mobile marketing in order to build stronger relationships with their customers," said Mike Stocker, senior director of product solutions and innovation at Marketo, in a statement. "By integrating Marketo's best-in-class marketing automation platform with Vibes' best-in-class mobile marketing, we've created a solution that empowers marketers to reach consumers on their device of choice with both speed and personalization."

Vibes is already part of Marketo’s LaunchPoint ecosystem, a network of marketing solutions.

With the power of marketing automation technology from both partners, marketers can also now enable consumers to determine how they would like to receive personalized messages.

"In many ways, communication on mobile devices is all about speed, convenience, and ease of use, so it's only natural that mobile is coming to marketing automation," said Jack Philbin, co-founder and CEO of Vibes, in a statement. "The most effective marketing is tailored to meet the needs of the end recipient, and more and more frequently we're seeing that consumers prefer mobile. Combining the power of mobile with the automation technology of Marketo will unlock a solution that benefits both consumers and marketers alike."


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Vibes Brings Mobile Solutions to IBM's UBX

Vibes is one of the launch partners for the IBM Universal Behavior Exchange (UBX), adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud.

Vibes Launches Transactional Mobile Messaging

Using Vibes' Catapult mobile marketing platform, companies can send automated service messages across mobile channels.

Marketo Summit 2016: Marketo Releases Platform Upgrade for 'Tomorrow's Marketer'

Project Orion aims to give companies the tools for interacting with customers at every step of their journey.

Socedo Announces Marketo Integration

The solution can help users identify and engage sales-ready leads based on social media activity in their Marketo databases.

Vibes Acquires Red Fish Media

The move brings together two mobile and digital marketing powerhouses.