Marketo Announces Integrations with Microsoft Power BI

Marketo, a provider of engagement marketing software and solutions, today announced the availability of the new Microsoft Power BI connector for Marketo.

This new connector brings rich marketing and customer data from Marketo into Microsoft Power BI, a cloud-based business analytics service.

Marketo's engagement marketing platform helps marketers  measure program effectiveness and marketing ROI. With the Power BI connector for Marketo, companies can combine marketing data with data sets from finance, customer service, operations, and other functions to discover new insights and make more informed decisions across the business.

"Data is a critical tool for marketers in this digital era, and marketers have had the benefit of incredibly rich data and analytics across every stage of the customer journey in Marketo," said Sanjay Dholakia, chief marketing officer at Marketo, in a statement. "With this solution, users can now unleash the power of this marketing data across all business functions with Power BI in an easy and accessible way. Users at all levels can gain actionable insights faster than ever before."

To access insights through Microsoft Power BI, users can ask questions in plain English and receive answers in the form of graphs and charts. For example, Power BI users can query their cross-functional data with simple commands, such as "show me percentage of spend by business function," or "show me gross margins for each of my product lines," and within seconds see answers in the form of graphs. Users can then save these visuals onto dashboards for ongoing monitoring.

"In this data-driven era, companies need to capture the metrics that truly matter to their business," said James Phillips, general manager of data experiences, Microsoft Power BI, in a statement. "Businesses can see the big picture and make smart, fact-based decisions using Power BI and Marketo."

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