Mailchimp Launches Tools for SMBs

Mailchimp today launched a set of tools with artificial intelligence to help small businesses bring their storefronts online and grow and engage their customer bases. Mailchimp also rolled out enhanced e-commerce capabilities, including a customizable website builder and an integration with Stripe to accept global payments directly from Mailchimp websites.

This launch includes the following:

• Stripe integration that allows SMBs to add Buy buttons to their websites to process payments with Stripe in 41 countries and more than 135 currencies;
• Creative Assistant, which automatically builds design assets;
• G-Suite Add-On with professional email addresses and Google's business tools;
• Next Best Action Recommendation;
• Subject line Helper, including real-time feedback on word count, character count, punctuation, and emoji use;
• Personalized Product Recommendations;
• Purchase Likelihood, which uses past purchase data to forecast which buyers are likely to be the most loyal and valuable customers;
• Customer Journey Builder to visually create and automate unique, adaptable marketing journeys for customers; and
• Unsplash Integration, allowing users to import stock photos from Unsplash into Mailchimp's Content Studio.