Lytics Launches Private Instance and Private Cloud on Google Cloud
Lytics, a customer data platform provider, has launched Lytics Private Instance and Lytics Private Cloud on Google Cloud.
A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, and audience exploration, creation, and activation, to be deployed inside customers' Google Cloud environments.
For companies with strict compliance requirements, having Lytics Private Instance available on Google Cloud offers a fully-managed instance of the Lytics CDP on dedicated resources. For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in businesses' own instances of Google Cloud, as a single tenant.
"This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment," said Jascha Kaykas-Wolff, president of Lytics, in a statement. "This is particularly important for industries like finance and healthcare that are highly regulated and recognize the mission-critical nature of first-party data driving the future of their customer experience."
Related Articles
Microsoft Adds Lytics Cloud Connect to Azure Marketplace
18 Feb 2022
With Lytics Cloud Connect, businesses can use customer data in Azure to create highly specific segments for their marketing.
Lytics Integrates with Google Cloud BigQuery
20 Feb 2020
Lytics users can now access and analyze massive amounts of data in Google Cloud's secure, scalable data warehouse.
Lytics Integrates With Google Marketing Platform
12 Dec 2019
Lytics' Google integration helps marketers share customer segments, affinities, and other metrics between Lytics and Google Ad Campaigns.