LoopMe Integrates with The Trade Desk

LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, enabling advertisers to set up and launch their studies without leaving The Trade Desk. Study parameters are passed directly to LoopMe, where measurement is deployed and results are fed back into The Trade Desk dashboard.

LoopMe Brand Lift within The Trade Desk lets advertisers do the following:

• Run standardized brand lift measurement across more than 35 markets and 17 languages.
• Measure more campaigns, as studies can be feasible from just 1 million impressions.
• See results while campaigns are still running. Lift data is updated every 24 hours directly within The Trade Desk dashboard, beginning as early as 10 days after launch, with reporting across age, gender, device, creative, ad group, and campaign ID.
• Keep measurement within existing workflows and book studies during standard campaign setup in The Trade Desk.

"In many markets, brand lift measurement is simply not an option for advertisers," said Matthew Deets, vice president of demand partnerships at LoopMe, in a statement. "If it is available, it rarely allows the scope of measurement needed to truly understand results across regions. Our partnership with The Trade Desk helps address these challenges, providing the rigorous standards needed to trust uplift data, while remaining lightweight and scalable enough to be actionable across multiple regions at once. We're proud to deliver these capabilities in partnership with The Trade Desk team."

"We remain committed to advancing the industry by providing advertisers with sophisticated tools and capabilities, particularly within our global infrastructure. We are pleased to extend LoopMe's international reach and scalability to a broader range of clients and global campaigns," said Donny Spano, director of data partnerships at The Trade Desk, in a statement.