• June 11, 2018

Local Business Leads from SalesFuel's AdMall Integrated into BIA ADVantage

BIA Advisory Services has added local business sales leads from SalesFuel's AdMall into its local market intelligence platform, BIA ADVantage.

The leads are generated from local businesses that indicate digital revenue opportunities as determined by AdMall's Digital Audit, a proprietary tool for scoring digital advertising spend activity and potential. The integration is part of an alliance between both companies to expand access to local market advertising and marketing data.

"Developing critical local market data is our focus at BIA, and now the addition of vetted business leads to our BIA ADVantage platform enhances our analysis with actual sales prospect information," said Tom Buono, CEO and founder of BIA Advisory Services, in a statement. "We are very pleased to be partnering with SalesFuel to bring this data to clients in more than 150 markets and to several of the biggest broadcasting companies and digital marketing firms in the country."

The business leads in BIA ADVantage come from SalesFuel's AdMall Digital Audit that offers real-time analysis of a local prospects' digital marketing efforts. The audit reveals activity in digital advertising, local search SEO, social media, content marketing, web design, reputation management, and more and renders a score to rank the businesses. The top five digitally active businesses are provided in BIA ADVantage for more than 70 verticals.

"Our mission is to help teams sell smarter, and our collaboration with BIA continues to improve our ability to help clients get the data they need to be successful," said SalesFuel CEO C.Lee Smith, in a statement. "Our business leads combined with BIA's local intelligence gives sales representatives the information they need to quickly and efficiently reach out to potential business prospects."

This new integration complements the BIA local market forecast data available in the SalesFuel AdMall product. This data details the dollar amounts and percent of total spending by media type in each of the available 94 business categories for the total U.S. market. BIA also provides comparison spending in each local market for local traditional media versus local digital media.

"As media buyers look both locally and nationally to identify the right mix of traditional and digital channels for reaching local targets, it's critical to have a complete understanding of the total ad pie along with local businesses to target," said Mark Fratrik, senior vice president and chief economist at BIA Advisory Services, in a statement. "We are pleased to partner with SalesFuel to enhance our clients' view into the trends, revenue opportunities, and, very importantly, competitors and business prospects in the local advertising and marketing marketplace."

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