LiveRamp Partners with Lucid for Data Scoring
LiveRamp, a provider of omnichannel identity resolution, has launched a data scoring initiative that advances ethical data use and increases the accessibility of audience validation for data buyers in the IdentityLink Data Store.
Lucid, the first partner in this program, will provide LiveRamp IdentityLink users with a new audience measurement capability, allowing them to compare data from Lucid's marketplace, which offers access to millions of survey respondents. This partnership provides more information on the quality of data segments in LiveRamp's IdentityLink Data Store, a marketplace for monetizing data across more than 200 platforms and publishers.
The data scoring integration between LiveRamp and Lucid is built on IdentityLink and allows data providers to match their data deterministically to Lucid's platform for scoring. Scoring is available to data providers listed in the IdentityLink Data Store.
"By encouraging and supporting greater clarity and accuracy across data sets, we aim to elevate ethical data, enabling marketers to deliver the most relevant and efficient advertising experiences to consumers," said Luke McGuinness, general manager of Data Store at LiveRamp, in a statement. "We've focused on providing a solution that upholds our strict policies on consumer consent and privacy, while better educating data buyers on purchasing decisions."
"Lucid is a leading marketplace for buyers and sellers of sample data and insights, collected from millions of real people through surveys and cross-media measurement. With this infrastructure in place, we are uniquely positioned to help power LiveRamp's IdentityLink Data Store's data scoring efforts," said Ted McConnell, senior vice president of business development at Lucid, in a statement. "We are excited to be first-to-market with a solution that puts a premium on data quality. We have the opportunity to restore confidence to marketers in a time where data quality, transparency, and accuracy are more important than ever."