• April 24, 2018

Listrak Partners with Persado

Listrak, a customer analytics CRM and cross-channel marketing automation platform, today announced a strategic partnership with Persado, a provider of artificial intelligence-generated marketing language, to help companies generate content that will resonate most with their audiences.

The collaboration will integrate Persado's Pro Email AI-content generation platform with Listrak's CRM digital marketing automation platform, enabling Listrak clients to generate subject line content best predicted to boost performance, and then review and deploy those subject lines directly within Listrak with only a few clicks.

"All subject lines are not created equal," said Ross Kramer, CEO of Listrak, in a statement. "Listrak and Persado share the philosophy that personalizing the customer experience is key. Combining Persado's AI-powered technology to generate specific words and emotions that resonate with any given audience with Listrak's leading marketing automation platform will allow marketers to connect their customers with the products they love, using the language that is most relevant to them. The result is increased engagement and increased ROI."

"We're excited to partner with Listrak to get our integrated solution into the hands of more marketers. Using Persado's AI-powered marketing language cloud within Listrak's automation and analytics platform, marketers will have a unique and powerful solution to reach customers like never before and ultimately give them the disruptive edge necessary to be successful," said Persado CEO Alex Vratskides in a statement.

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Listrak Joins Adobe Exchange Program

Listrak's integration with Adobe Analytics and Magento helps retailers with cross-channel orchestration of email, SMS, and behavioral marketing.

Persado Joins Adobe Premier Partner Program

The partnership will allow Adobe Experience Cloud users to seamlessly integrate Persado's AI platform for content creation.

Persado and Emarsys Launch an Integration Partnership

The integration between Persado's and Emarsys' marketing platforms gives marketers data-driven creative and campaign automation.

Persado Launches Descriptive Insights

Descriptive Insights is the latest addition to Persado Analytics, a comprehensive suite of marketing language insights on creative.

Movable Ink Partners with Persado

The partnership will help companies automatically generate and test personalized email content and language.