LineUp Integrates with Passendo

Chartbeat's Lineup, a provider of media sales technology, has integrated its Adpoint and Ad2order products with Passendo, an ad-serving platform for email newsletters.

Through this new integration, publishers can book newsletter ads via Passendo from within Lineup's Adpoint, a comprehensive lead-to-cash order management system, and Ad2order, a self-service product variation. Once booked, users can view Passendo campaign delivery and performance information from within Adpoint and Ad2order.

Key Lineup-Passendo integration functionality includes the following:

• Email and newsletter advertising orders originating from Adpoint/Ad2order now appear automatically within Passendo.
• Comprehensive ad delivery information and campaign performance data originating from Passendo now appears automatically within Adpoint/Ad2order for self-service use.
• Passendo targeting fields that appear within Adpoint/Ad2order, for use in campaign targeting.

"Here at Chartbeat, we delight in being able to provide exciting new functionality to help our media customers save time in their day and realize ever greater value. The new integration between Lineup and Passendo was a top customer request, and I'm proud that we have now turned that request into reality," said Kiran Paranjpe, chief commercial officer of Lineup at Chartbeat, in a statement. "Passendo is widely respected for being a leader in newsletter advertising, and we look forward to hearing feedback from customers as they experience the efficiencies of data flowing automatically between Lineup and Passendo."

"Publishers using Lineup already have one of the most robust OMS platforms in the industry, but newsletter advertising has historically required a separate workflow. This integration closes that gap. Passendo's email ad-serving capabilities now flow directly into Adpoint and Ad2order, giving publishers a single, coherent view of their inventory and campaign performance across every channel. For publishers serious about growing email as a revenue line, this is a meaningful step forward," said Anders Rasmussen, co-founder of Passendo, in a statement.