Leapfrog Enhances Its LFX Conversion Platform
Digital marketing agency Leapfrog has released an enhanced version of its LFX Conversion Platform, offering marketers a fully scalable and integrated end-to-end digital suite of tools to optimize strategies and programs aimed at capturing new customers.
Recent enhancements to the LFX Conversion Platform give users a greater ability to track customers throughout the entire customer acquisition journey whether they're online or offline. By fully integrating with an organization's marketing operations, the platform makes the entire digital and traditional marketing spends fully accountable by tying them directly to revenue.
"Leapfrog has a long history of driving volumes of new customers for brands by understanding the consumer journey to purchase and anticipating what is needed to connect it online to offline," said Leapfrog CEO and co-founder Dave Husain in a statement. "With the LFX Conversion Platform, we continue that legacy and answer an urgent need in the marketplace by predicting human response in the digital world, turning marketing data into tangible new customers."
The LFX Conversion Platform offers an integrated solution for marketers tackling media management, experience management for device-driven and voice-based conversion, testing and targeting, and predictive analytics. It provides users a single cross-device and cross-channel view of consumer outcomes. Built for large-scale, on-demand content delivery across devices for multichannel conversion, the platform supports rapid, complex, data-driven marketing content update cycles.
"Until now, digital marketing solutions often had difficulty keeping track of consumers as they moved across channels, especially online to offline," said Joel Grossman, Leapfrog's senior vice president of technology and operations, in a statement. "The LFX Conversion Platform delivers sophisticated digital customer acquisition strategies built on metrics and predictive modeling that look across traditional and digital channels."