LeadsRx Launches LeadsRx Journey
Marketing analytics company LeadsRx today introduced LeadsRx Journey to provide mobile app developers with multi-touch attribution (MTA) for app installs, registrations, and in-app events.
LeadsRx Journey captures 100 percent of the touchpoints contributing to app conversions, allowing app developers to value all media, including TV, podcasting, over-the-top, radio, digital ads, and more, to understand paths to purchase.
"With more complex buying cycles, valuing each medium in the buyer journey is critically important," said AJ Brown, CEO and co-founder of LeadsRx, in a statement. "We are proud to provide a solution to app developers that reveals the all-important paths to purchase so they can add lifetime value to existing customers and lower new customer acquisition costs. The days of 99-cent apps are gone, and it's why customer journey analytics is so important."
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