LeadSmart Launches Meridian360 Growth Platform

LeadSmart Technologies today launched Meridian360, an enterprise growth platform (EGP) for wholesale distributors and manufacturers, giving every system a shared, real-time view of the customer and related data, so intelligence generated in one part of the business can inform action in another.

Meridian360 connects the systems these businesses already run, including CRM, marketing automation, quoting, e-commerce, and enterprise resource planning, into a single, unified foundation.

"Every system in wholesale distribution is getting an AI upgrade right now," said Kevin Brown, CEO of LeadSmart Technologies, in a statement. "The result is five smart tools that still can't see each other. That's not intelligence; that's siloed intelligence. It's how a competitor finds the whitespace in your own account before you do. We built Meridian360 so teams see the whole picture not just their piece of it. They know what's actually happening, what's being missed, and what needs to happen next."

Meridian360 applies purpose-built AI across five connected growth engines: Sales Compass, ChannelCloud SmartCRM, Marketing IQ Insights, Quote IQ Engine, and Digital Commerce IQ. Intelligence generated in one area can trigger action in another.

"Distributors have spent decades investing in systems that work, and the answer isn't to rip them out," said Tom Burton, chief operating officer of LeadSmart Technologies, in the statement. "Meridian360 runs alongside the ERP and other systems and connects what's already there, so the data a business has been collecting for years finally starts working together."