Lander Partners with Marketo for Web Lead Capture
Landing page creator app Lander and digital marketing software provider Marketo are teaming up to help companies capture leads on their Web sites. Businesses that already have Marketo accounts can now collect lead information from landing page forms and integrate this data into their email lists.
With Lander's form-building tool, users can create relevant fields for leads to fill out based on the information needed to get in touch with them later. This allows users to target multiple customer segments and split up the data based on different contact and information categories.
Lander's integration with Marketo can reduce the effort needed to craft campaigns.