LTK Adds Agentic AI to Its Brand Platform

LTK has added agentic artificial intelligence to the LTK Brand Platform to help marketers build and scale creator campaigns.

Through a conversational interface, users can describe what they want to accomplish and LTK intelligence helps plan campaigns, identify the right creators, launch and optimize programs, and determine what to do next. The experience is always working proactively in the background, continuously applying LTK's creator commerce intelligence to surface emerging opportunities, trends, and recommended actions. It can also proactively surface recommendations based on what it is seeing across creators, consumers, products, and campaign performance.

The experience is powered by LTK's commerce intelligence graph, built from more than 100 billion commerce signals across 15 years of creator, consumer, brand, and transaction behavior.

"The first wave of LTK AI helped marketers complete individual tasks with individual tools: search, analyze, summarize, generate, and recommend," said Amber Venz Box, co-founder and president of LTK, in a statement. "Now, we're introducing an agentic creator marketing experience that lets a brand move from a business objective toward a launch-ready campaign through conversation, replacing hours or even weeks of searching, configuring and coordinating with an intelligent workflow. This changes how creator marketing teams can operate, allowing them to focus on strategy and growth. By removing friction, we're giving marketers more leverage to turn business objectives into the right creator campaigns with greater speed, confidence and measurable impact."