• August 27, 2015

Kira Talent Partners with Hobsons on Higher Education Admissions-CRM Integration

Kira Talent, the company behind Kira Academic,a video admissions platform for universities and colleges, is partnering with Hobsons, a provider of application and admissions CRM software.

The strategic partnership will allow Kira Academic to embed its video interviewing capability directly into Hobsons' line of CRM products, allowing schools to view short, recorded videos of applicants during the admissions process. Schools access Kira Academic's insights within Hobsons' Radius student record.

"We're excited to offer a simple way to add valuable video admissions information directly into our line of CRM products, creating a robust profile on applicants in one place," said Paul Miller, vice president of product management at Hobsons, in a statement. "With Kira Academic, our clients will develop a deeper understanding of applicants earlier in the admissions process, and ultimately make smarter admissions decisions and build a stronger cohort."

Kira Academic is used by programs at universities like Yale and Notre Dame. Through the partnership, its services will be available to the 2,000 institutions currently using Hobsons for admissions. By integrating Kira Academic's platform into Hobsons' Radius student record, universities can control and manage student intake from all of the enquiry sources efficiently within one system.

"We are both dedicated to helping schools find the best and brightest, making this partnership a natural fit," said Craig Morantz, CEO of Kira Talent, in a statement. "By bringing our platforms together, we hope that customers will find our products valuable, insightful, and easy to use, improving their cohorts one admissions season at a time."

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