Kenshoo Now Supports Google's Expanded Text Ads
Kenshoo, a provider of agile marketing solutions, became the first independent marketing technology company to offer full support for Google's Expanded Text Ads(ETAs).
Since its launch in May, more than 3.5 million ETAs have been served and as much as 40 percent of weekly keyword ad spend being used for testing and optimizing this new ad format.
Kenshoo can help businesses in creating, editing, viewing, optimizing, and tracking ETAs in a single native unified experience.
"Thanks to Kenshoo's expertise in making this transition seamless, we have been able to easily move our clients' search budgets to Expanded Text Ads," said Pat Hayden, director of paid search at digital marketing agency Elite SEM, in a statement "Because of Kenshoo, we are rapidly establishing, measuring, optimizing and improving our clients' campaigns faster than the competition."
Google's ETAs offer advertisers more prominent headlines, longer descriptions and automatic display URL inclusion. These upgrades help "ads work harder across screens, especially for the on-the-go mobile consumer" who wants to know exactly what an advertiser is offering before tapping the ad, according to Google.
"Kenshoo has held a close-working partnership with Google over the years. Our relationship and deep experience in search optimization have put us in position to be first to fully support ETAs for our clients," said Paul Vallez, Kenshoo's vice president of corporate strategy and business development, in a statement. "Research and development represents nearly half of Kenshoo's workforce, and we continue to invest heavily in search to keep clients at the forefront of the channel and well ahead of their competitors."