Intuit to Acquire Sequence

Intuit will acquire Sequence, a revenue management company that automates the end-to-end quote-to-revenue process for businesses, extending its financial system of intelligence with revenue management capabilities and strengthening its mid-market offerings, including Intuit Enterprise Suite and QuickBooks Online Advanced. Financial terms of the deal were not disclosed.

With Sequence, Intuit will give mid-market businesses and the accounting firms who advise them a single platform to price, bill, and collect on revenue tied to consumption, usage, seats, and milestones. Sequence will allow Intuit to serve new industries, including B2B software and professional services, giving businesses a modern alternative to legacy ERPs that still require manual work to manage revenue.

"As businesses grow, pricing, billing, and collecting on complex usage-based and milestone-based revenue becomes one of the biggest reasons they choose an ERP," said Ashley Still, executive vice president and general manager of the Small Business and Mid-Market Group at Intuit, in a statement. "Sequence will let us deliver mature revenue management to customers, further extending Intuit Enterprise Suite directly into industries that increasingly leverage AI consumption models like B2B software and professional services. It's a meaningful step forward as we deliver a powerful, AI-native ERP for growing, complex businesses."

"Revenue management has long been the most fragmented workflow in the back office. As businesses adopt usage-based and hybrid pricing, that complexity is only growing," said Riya Grover, co-founder and CEO of Sequence, in a statement. "We built Sequence to automate the entire process, from contract to revenue recognition, with AI agents automating daily tasks and working securely alongside finance teams. With Intuit's platform and reach, and our shared alignment on serving mid-market businesses and creating AI-driven financial workflows, this is a natural fit for both companies."