Integrate Acquires CaliberMind

Integrate, providers of a lead management and data governance platform for B2B marketing teams, has acquired CaliberMind, a go-to-market intelligence, attribution, and marketing analytics platform provider. Financial terms of the deal were not disclosed.

Together, the companies will connect top-of-funnel demand activation with real-time buyer signals to create one continuous feedback loop, turning campaign performance insights into immediate, next-step activations that follow.

While Integrate helps marketers orchestrate campaigns and govern, enrich, and route leads from all demand channels, CaliberMind extends that visibility beyond the marketing- or sales-qualified leads to accounts, buying groups, opportunities, and closed-won revenue. The combined solution will link top-of-funnel marketing decisions directly to business outcomes and revenue generation through campaign orchestration in one system.

"For years, marketing and sales have stayed disconnected because lead flow is fragmented and platforms don't talk to each other," said Mehul Nagrani, CEO of Integrate, in a statement. "Our customers care about one thing: Will this lead drive revenue? Today, they run a campaign using our verified leads, wait for a report, and act on numbers that are already stale. With CaliberMind, results will now be fed back into the process immediately, so decisions happen in real time instead of after the fact, all in a continuous loop."

As a combined offering, the companies deliver agentic, closed-loop campaign orchestration, enabling marketers to automatically adapt targeting, segment buying committees, and deliver hyper-relevant content across every channel. The combined platform will enable marketers to do the following:

• Improve pipeline quality before underperforming or invalid leads enter downstream systems;
• Capture the complete buyer journey and connect marketing investments directly to revenue impact;
• Identify which channels, campaigns, accounts, and buying groups drive actual growth and leverage them in activations;
• Activate audiences instantly using real-time performance insights and AI-powered campaign orchestration; and
• Establish a clean, trusted data foundation for an AI-ready data layer.

"Enterprise marketing leaders are under more pressure than ever to demonstrate measurable business impact while adapting in real time," said Eric Westerkamp, CEO of CaliberMind, in a statement. "Execution and measurement shouldn't live in separate systems. Together, we're giving customers the ability to understand what drives growth, invest with confidence and turn insight into immediate action."