• March 3, 2014

InsideView for Marketing Released for Microsoft Dynamics CRM

InsideView today released InsideView for Marketing for the Microsoft Dynamics CRM Platform.

Now, with the addition of InsideView for Marketing, Microsoft Dynamics CRM users can build and maintain clean databases, enrich new leads in real time, and build campaigns that produce more qualified leads and achieve greater marketing ROI.

InsideView provides critical data, insights, and connections for stronger customer relationships from the first marketing touch, through the sales process.

InsideView for Marketing is an integrated suite of solutions that includes InsideView Clean to evaluate and update marketing databases with accurate and complete company and contact information; InsideView Enrich to automatically enrich lead records with accurate company and contact information; and InsideView Target to enable highly targeted segmentation and list building based on key business events, social insights, or professional connections.

"Clean, accurate databases are the key marketing success, yet data is one of the biggest challenges that marketers face," said Umberto Milletti, CEO of InsideView, in a statement. "Business insights and professional connections help marketers engage prospects with relevant information. We are very excited to bring our marketing solution to the Microsoft Dynamics CRM community, and look forward to helping them achieve even greater success."

"Our vision for Microsoft Dynamics CRM is to help businesses deliver amazing customer experiences," said Fred Studer, general manager of Microsoft Dynamics CRM, in a statement. "Having easy access to accurate company and contact information as well as business insights and professional connections helps marketing and sales professionals have relevant, productive conversations. Our partnership with InsideView is absolutely vital in enabling us to deliver this critical information to our customers."

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