Infutor Launches ReachSmart Digital ID

Infutor, a provider of consumer identity management technology, today introduced its ReachSmart Digital ID solution to help marketers better target consumers.

ReachSmart Digital ID adds multiple email addresses (digital identity markers) to consumer identities, helping increase custom first party audience match rates for both social and programmatic display campaigns.

"On average, today's consumers have three email addresses they utilize for account registration and communicating online. With ReachSmart Digital ID, marketers can now use all of the email identity markers linked to each customer or prospect to reach a 10 percent to 30 percent larger digital audience," said Gary Walter, president and CEO of Infutor, in a statement. "ReachSmart Digital ID eliminates the need to maximize campaign scale by adding less-qualified consumers and instead empowers marketers to increase the reachability of specific customers and prospects with the greatest propensity to convert."

ReachSmart Digital ID adds up to 10 email addresses to each first-party customer and prospect record in customer databases.

In addition to ReachSmart Digital ID, Infutor also offers self-selection look-alike audiences for social and programmatic through its predictive Identity Marketplaces solution for Auto, Property, New Mover, Demographic and Lifestyle. ReachSmart Digital ID is the latest addition to Infutor’s consumer identity solutions, which include ID Max, ID Ver, TCPA Premium, and Identity Marketplaces.

---

Related Articles

Infutor Enhances ID Suite with Connex Audience Clusters

Connex Audience Clusters is a unified identity resolution and segmentation solution for marketers.