Informa TechTarget Launches Buyer Intelligence

Informa TechTarget, a provider of B2B intelligence, media, and marketing solutions, today launched Buyer Intelligence to enable B2B organizations to leverage intent data to fuel their go-to-market (GTM) systems.

Built on Informa TechTarget's person-level intent data, Buyer Intelligence integrates AI functionality to accelerate time to insight and action to power a variety of activations for B2B marketing and sales teams.

"As B2B organizations continue to invest in AI functionality for their GTM systems, their outcomes will only be as strong as their inputs. To be an indispensable partner to our customers, Informa TechTarget is delivering something fundamentally unique: an AI-driven, person-level intelligence solution built on the type of high-quality, granular data that our customers' AI-optimized GTM systems need to be successful," said Gary Nugent, CEO of Informa TechTarget, in a statement. "Buyer Intelligence will deliver better outcomes, fueled by the type of directly observed behavioral data only we can provide."

AI capabilities embedded in Informa TechTarget's Buyer Intelligence support use cases including buying group identification, personalized sales messaging, account-based marketing strategy, new customer identification, campaign amplification, and content planning. These AI skills include the following:

• Pain Points: AI-surfaced content engagement insights derived from the articles, videos, webinars, and related content that buyers are actively consuming, reading, and watching. Pain Points suggests actions, enables personalized messaging, and reduces prep time for sales calls.
• Pitch Assist: An always-on intelligence layer that surfaces AI-generated messaging guidance tailored to each account's specific business problems.
• Persona and ICP Intelligence: Turns live buying signals into a ranked market map of which customer segments are actively in market now, flagging opportunities to identify new personas and reasons to re-evaluate an ideal customer profile, complete with messaging angles for each.

In addition to access via Informa TechTarget's Portal customer platform, Buyer Intelligence is also available via several marketing automation, CRM, and account-based marketing platforms, as well as AI-ready data clouds and modern data stack solutions.