• June 2, 2015

InfoDesk Introduces Curated Social Media Briefs for Top Execs

InfoDesk has introduced Social Media InfoMonitor, a turnkey solution to provide top decision makers with reports on trending social media and online media posts.

"Top executives aren't interested in the latest celebrity gossip, but they do need to know what's trending about their business, brands, and industry and which company-related news and social posts are getting the most traction online," said Sterling Stites, InfoDesk's CEO, in a statement. "The problem is that most automated social media monitoring solutions provide too much poorly filtered data, not the succinct insight executives are looking for. What's lacking is the experienced editorial team that InfoDesk employs to hand-curate only the most meaningful social media content."

Stites noted that while InfoDesk is a technology company, over the past decade, InfoDesk has built an impressive editorial team. Tiki Archambeau, a former Dow Jones managed news summary content strategist, heads the team.

"When it comes right down to it," Archambeau said, "there is no substitute for human curation."

Furthermore, the social media briefs are customizable. Because these briefs are created specifically for each client, they can be tailored to include the specific level of detail they require.

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