Influitive Acquires Triggerfox
Advocate marketing company Influitive has acquired startup company Triggerfox, a mobile relationship management application provider. Financial terms of the deal were not disclosed.
Triggerfox's employees bring significant product management and development expertise in building mobile products that help sales representatives build and manage relationships.
Triggerfox is the second company Influitive has acquired in less than one month, following the acquisition of Ironark Softwareearlier this month.
"Engaging mobile products are now as important to B2B companies as they are to consumers. By more than doubling our mobile talent, we can accelerate our mobile experience efforts and unlock opportunities to innovate in the mobile space for our customers and their advocates," said Mark Organ, CEO and founder of Influitive, in a statement."We're excited to welcome Triggerfox to the Influitive team and leverage their expertise to expand advocate marketing to the sales domain."
"Influitive's work to expand the advocate marketing category is ambitious and exciting. We are thrilled to join the team and help Influitive advance their development of mobile technology and solutions for sales professionals," said Frank Falcone, co-founder and CEO of Triggerfox, in a statement.
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