Influitive Acquires Ironark Software
Influitive, a provider of advocate marketing technology, has acquired start-up company Ironark Software, the company behind mobile applications Hub, a home and family organizer, and Workbase, a business task and schedule manager. The founders and lead developer will join Influitive's product division and contribute to expanding the power of advocate communities to mobile.
The acquisition was made possible by an $8.2 million funding round that brings the total amount raised by Influitive since it was founded in 2010 to approximately $50 million.
"The acquisition of Ironark brings strong talent to Influitive who align with our focus on community building and exceptional mobile experiences for our customers," said Mark Organ, CEO and founder of Influitive, in a statement.
"Influitive's aggressive growth plan and roadmap to create the advocate marketing category is incredibly ambitious and exciting. We are thrilled to be joining the team and look forward to continuing to innovate," said Ironark Co-Founder and CEO Jonathan James in a statement.
Using Influitive's AdvocateHub software, marketers can build advocate communities in which members gain recognition and status in exchange for activities that help promote company interests and reputation.
Influitive Enhances Its AdvocateHub
New machine learning technology in AdvocateHub analyzes millions of data points to help marketers attract, engage, and activate advocates.