• January 8, 2014

Indiegogo Releases Outpost Platform for Crowdfunding

Indiegogo, a crowdfunding platform provider, yesterday introduced Indiegogo Outpost, which allows organizations to embed Indiegogo campaigns on their own Web sites while still enjoying all the benefits of Indiegogo's broad network, marketing channels, and analytics.

Companies using Indiegogo Outpost will also be part of the Indiegogo ecosystem, with mirrored campaigns on Indiegogo.com, giving them access to the platform's 9 million unique monthly visitors and the opportunity to be a part of Indiegogo's marketing channels, including its social media and email newsletters. Campaigners can also take advantage of Indiegogo's robust analytics dashboard, which provides in-depth insights into contributor behavior.

Indiegogo Outpost campaigners are provided with support from the company's educational resources, Trust and Safety team, and Customer Happiness team.

Activating Indiegogo Outpost requires no setup fees. Indiegogo uses the same HTML and JavaScript embedding technologies that other products, such as Google Maps, Facebook commenting, and Google Analytics, use to enhance external Web sites. Indiegogo Outpost users can also integrate their own preferred tools, including Google Analytics, KISSmetrics, Mixpanel, and Facebook retargeting.

"Indiegogo is all about breaking down barriers to funding, and we're always looking for new ways to help Indiegogo campaigns directly engage with audiences who are likely to support them," said Slava Rubin, Indiegogo co-founder and CEO, in a statement.

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