InMobi Advertising Launches a Conversational AI Agent

InMobi Advertising has launched a conversational artificial intelligence agent powered by InMobi's unified intelligence layer.

The new agent, which lives on the company's self-serve deal platform Buyer Hub, helps media buyers discover inventory and assists in building deals and optimizing campaigns through natural language. The company also announced that Buyer Hub is now open to agencies and managed service demand-side platforms (DSPs), providing direct access to InMobi’s premium ad inventory along with new role-based access controls, inventory discovery, and self-serve reporting.

Inside Buyer Hub, the agent recommends curation and optimization moves grounded in live campaign context, while traders stay in control of every decision. The latest update adds the following:

• Role-based access control, giving agencies account-level view and edit permissions mapped to how their teams actually operate;
• Inventory discovery, allowing teams to curate InMobi supply before activation;
• Self-serve reporting, surfacing campaign metrics and diagnostics directly to the trading desk; and
• Deals Forecasting, giving a live estimate of available ad opportunities surfaced as a persistent side panel during deal setup.

"Agencies have been asking us for direct, self-serve access to InMobi supply since we opened Buyer Hub to curators last year, and this is our answer," said Kunal Nagpal, chief business officer of InMobi Advertising, in a statement. "We built the agent so a trader doesn't have to choose between speed and control. It recommends the curation and optimization moves, and the trader still makes the call. That's the model we think holds up as agentic advertising matures, on both the supply side and the demand side."