• April 8, 2016

IBM and Box Expand Expert Seller

IBM and Box have introduced a new version of the IBM MobileFirst for iOS Expert Seller app that is built on the Box Platform.

Expert Seller puts product and service information at the fingertips of sales people via iPhone or iPad, enabling sellers to learn about new offerings, pricing, features, or promotions. Expert Seller takes advantage of Box's content management platform, metadata capabilities, security permissions, compliance and certifications, and preview functionality to help companies manage sales and marketing collateral.

Once the Expert Seller with Box Platform app is deployed, companies can build on the app to apply IBM's deeper capabilities, including advanced analytics and cognitive capabilities powered by Watson technologies and broader content management strategy.

"There is a simple premise and value statement here. Now every seller can be as good as your very best seller," said Fred Balboni, general manager of strategic partnerships and alliances at IBM, in a statement. "Expert Seller now combines the advanced cloud capabilities of IBM MobileFirst for iOS with Box's leading enterprise content platform, helping businesses empower their sellers with effortless access to the most useful, engaging content on their device."

Expert Seller is pre-designed and pre-integrated with Box Platform with immediate access to content by sellers. Marketing and sales leaders and content management teams can upload new content to Expert Seller in real time using the Content Management Guide that outlines best-practice content design principles.

This new version of Expert Seller with Box Platform can be deployed in less than five days.

"Today's dynamic technology landscape demands that every company be able to create incredible digital experiences to connect with customers, partners, and employees," said Jeetu Patel, chief strategy officer and senior vice president of Box Platform at Box, in a statement. "Together with IBM, we're proud to be powering this digital transformation and innovation for companies in every industry, whether it's reimagining the way that sales people connect with clients or how teams work globally."

The Expert Seller app is part of IBM's portfolio of business apps delivered in partnership with Apple to transform work across 14 industries and 65 individual professions. Expert Seller builds on the global IBM and Box partnership announced last June.

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