HypeAuditor Integrates with Shopify

HypeAuditor, provider of an analytics platform for influencer marketing, has integrated its platform with Shopify to provide an all-in-one analysis of sales-focused influencer marketing campaigns for online retailers.

HypeAuditor's solution enables e-commerce companies to streamline the entire influencer marketing workflow, from discovering and contacting relevant creators to managing campaigns and creating analytical reports to evaluate results.

"As customer acquisition costs skyrocket, brands are looking to collaborate with creators to deepen relationships and build awareness, trust, and loyalty among their audiences," said Robin Marchant, director of marketing for the Asia-Pacific region at Shopify, in a statement. "HypeAuditor's integration helps Shopify merchants find authentic creator opportunities and automate workflow and measurement to optimize campaign spend and strategy and strengthen business outcomes."

HypeAuditor provides online retailers precise search filters that deliver highly relevant results, identifying the best influencers for their campaigns and allowing for contact directly through the platform.

The integration assigns corresponding click rates, sales, and ROI to specific influencers and campaigns. Shopify merchants will now be able to measure the success of a campaign and monitor top performers to enhance marketing strategies and optimize budgets.

"For marketing managers, analyzing sales data from the Shopify platform and cross-referencing it with campaign data from an influencer marketing platform can be extremely time-consuming and expensive," said Alexander Frolov, CEO of HypeAuditor, in a statement. "By integrating HypeAuditor with Shopify, e-commerce brands will no longer be held back by this archaic exercise. A campaign can now be set up in less than five minutes, and the rest of the process is automated, enabling a clear, strategic analysis of an influencer campaign."

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