• January 20, 2014

HomeFront Software to Debut HomeBuilder CRM

HomeFront Software, a developer of home-builder management software, is set to launch its HomeFrontCRM, a CRM solution designed for builders.

HomeFrontCRM includes the following features:

  • Marketing and prospect management: built-in campaign management and email marketing tools.
  • Sales and construction management: improved communications with tools to generate proposals, manage contracts, track change order, and flag deposit due dates.
  • End-to-end home building technology, with optimized tools designed for every function in a homebuilder’s organization, with information flowing from user to user following an optimized workflow.

Daryl Shenner, CEO at HomeFront Software, said the company built HomeFrontCRM "from the ground up for the building industry with cutting-edge technology. Builders no longer have to settle for messy software alliances relying on complex integration and costly implementations."

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