Hightouch Acquires Workbase

Hightouch, a data activation solutions provider, has acquired acquired Workbase, a workflow automation startup that helpsrevenue operations teams build workflows on top of data warehouses like Snowflake.Terms of the acquisition were not disclosed.

"The Workbase team designed a way for groups like revenue operations to activate their data warehouse for specific business use cases like product-led sales," said Tejas Manohar, co-founder and co-CEO of Hightouch, in a statement. "From the early days of Hightouch, we've focused on serving data teams as our core customer. Over the next few years, we're looking to build additional products and resources for business teams like marketing and revenue operations to activate the data in their warehouses through purpose-built self-service flows."

"[Hightouch] is committed to building a platform that customers love, and this is something we often heard first-hand in the market. Their vision is very much aligned with ours, and we're excited to build together on this journey," said John Tan, co-founder and CEO of Workbase, in a statement.