• October 9, 2015

Hearsay Social Releases Hearsay Mail Predictive Email Solution

Hearsay Social, provider of the Predictive Social Suite for financial advisors and insurance agents, has released Hearsay Mail, which will enable financial services professionals to create, manage, send, and track one-to-one emails that deliver personal, targeted communication to customers and prospects at scale.

Hearsay Mail is being added to Hearsay Social's Predictive Social Suite, which will provide advisors and agents with a multichannel platform to build and deepen client relationships across social media, localized advisor Web sites, and personalized email campaigns from a single, unified dashboard.

Advisors can track and receive notifications when emails are opened and clicked and leverage these insights to learn more about client preferences and follow up with timely, relevant outreach.

"While corporate email campaigns are great for promoting the overall company and brand, there is an opportunity to leverage the personalized aspect that's essential to develop meaningful, ongoing relationships with consumers," said Steve Garrity, co-founder and chief technology officer of Hearsay Social, in a statement. "Advisors are in the field every day interacting with clients and prospects and possess that localized knowledge, but they don't have the time or resources for personal and personalized email outreach. With Hearsay Mail, we're combining technology, human knowledge. and machine learning to empower advisors and agents to insightfully engage with more contacts, at the right time, with the right message through the right communication channel."

Hearsay Mail will allow advisors to send highly personalized communications, leveraging personal knowledge about each relationship and past interactions. At the same time, Hearsay Social's predictive content engine will intelligently recommend pre-approved email content that is likely to be most relevant to the client.

For the firm's marketing team, Hearsay Mail will offer content-level analytics so that they can understand what content its advisors are using, and analyze which campaigns resonate with recipients at the local level.

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