Habu Enhances Its Data Clean Room Software

Habu, a provider of data clean room software, has added capabilities and integrations to help companies democratize their data.

The new capabilities include the following:

• Integrations into business intelligence environments;
• Single sign-on and granular roles/permissions;
• Integrations with Amazon Marketing Cloud, Google Ads Data Hub (Enhanced Google conversions), and Facebook Advanced Analytics;
• Sandboxes for developing proof-of-concepts and prototypes and collaborating with potential partners;
• Clean ML/Clean Compute, with more sophisticated use cases involving distributed data, models, and/or code;
• A Python API, to integrate outputs from Distributed Join, CleanCompute, and/or CleanML flows via a Python API wrapper; and
• Chaining, to convert analytical outputs to inputs into subsequent clean room analytical processes and leverage new data and/or models for new outputs for use in clean room analytics.

"These are incredibly exciting times for our industry," said Matt Karasick, chief product officer of Habu, in a statement. "More and more teams are accepting and embracing the reality of a world where the data that can create value will remain decentralized. These teams are seeing that with the right technology-enabled governance and automation, distributed data is not a blocker but rather an opportunity to use more data than ever before to unlock even greater insights and outcomes."

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