Glassbox Launches Digital Experience Performance Analytics
Glassbox has launched its Digital Experience Performance Analytics (DEPA), providing a unified view of channel performance and digital business metrics.
Glassbox DEPA provides continuous monitoring, from site-level measurements to single customer views and advanced session replay capabilities. DEPA also provides alerts when an issue is automatically detected. It combines the client perspective and the server perspective and provides a true-view solution.
"Clearly, just a few seconds can have a huge impact on so many aspects of the business, including customer acquisition, conversion rates, retention, advocacy, and customer satisfaction. Better cross-organizational visibility and control of all digital channels, including site usability monitoring and agile IT troubleshooting capabilities, have become crucial," said Glassbox Co-founder and Chief Technology Officer Yaron Gueta in a statement. "Glassbox DEPA will not only raise the alarm if an issue occurs, but is also an invaluable tool to accurately test and optimize new campaigns, content, online workflows, and microsites before going live."