Glance and Google Partner to Bring Commerce to Android TV
Google and Glance, providers of a personal shopping platform backed by InMobi, have partnered to bring commerce to Android ?TVs?, giving users a dynamic, opt-in ecosystem that serves as a personal lifestyle engine powered by an intelligent shopping agent.
The integration introduces the following capabilities:
- AI-Powered Shopping Agent, a unified commerce layer across mobile and TV. Powered by hundreds of retailer integrations, the system acts as a personal concierge for curated products.
- Immersive Discovery: Consumers can explore high-definition content across fashion, travel, food, wellness, and other lifestyle categories. Using proprietary AI, the platform offers contextual lifestyle simulations and try-on visualizations.
- Shop the Look: Through Glance's intelligent interface, users can interact with curated looks on their screen and purchase items directly through integrated retail partners.
- Consumer-First Control: The experience is entirely opt-in, ensuring that the shift from the default Google Backdrop to the Glance ambient experience is driven by user choice and value.
"We are moving beyond the era of the dormant screen," said Naveen Tewari, CEO and founder of InMobi and Glance, in a statement. "By combining the scale of Google's Android TV ecosystem with Glance's AI-first commerce models, we are turning the living room into a space where inspiration meets intent. Whether it's fashion, home décor, or travel, we're making shopping and discovery seamless, immersive, and interactive."