Glance Partners with Productsup

Glance, InMobi's consumer technology company, has partnered with Productsup, providers of a feed management and syndication platform. Glance is now available as a native export channel within Productsup, enabling companies to connect their product feeds to Glance using the same workflows they already use to reach Google Shopping, TikTok, Meta, and Amazon.

Glance's partnership with Productsup provides a merchant-centric commerce infrastructure. Productsup enriches agentic attributes that help AI agents understand the products to more readily match shopper intent. For Productsup's enterprise customers, activating Glance now simply requires selecting the channel from Productsup's export library, mapping existing catalog data, and running the feed.

"Agentic commerce is moving fast, and the brands that will win are the ones that can get their product data in front of AI systems without rebuilding their entire stack to do it," said Alan Turner, vice president of the Americas at Productsup, in a statement. "Adding Glance to Productsup means our customers can enter one of the most compelling new commerce surfaces available today using the same workflows, the same catalog optimization, and the same data quality standards they already rely on across every other major channel."

"Enterprise brands have spent years building the customer relationships and checkout experiences that define their business," said Mansi Jain, chief operating officer of Glance, in a statement. "Glance was designed to extend that relationship, not replace it. Through Productsup, brands can now activate Glance using the same workflows they already use to reach every major commerce channel. They keep full ownership of checkout, their customer data, and the purchase experience they've built while gaining access to tens of millions of consumers through agentic commerce without any added complexity."