Glance Brings Personalized Shopping to iPhone and iPad Through Siri AI Integration

Glance, providers of a platform to help consumers discover and shop, has integrated with Siri AI and Apple Intelligence, bringing personal shopping assistance to iPhone and iPad users.

The announcement follows the release of iOS 27, Apple’s latest mobile software update, and lets Glance users discover, evaluate, and shop by leveraging Siri AI's systemwide app actions. When users invoke Glance through Siri AI, they can access Glance's personalized shopping experience directly through the Siri AI interface. Glance as their personal shopper can help them explore their style, understand why recommendations fit their taste, and move from inspiration to action.

Users can ask Siri AI for shopping suggestions in their own words. In addition to asking Siri using voice, iPhone users can invoke Siri with the side button or swipe down from the Dynamic Island to start a conversation and get an in-depth answer.

For consumers, Glance acts as an inspiration-led personal shopper. A user can ask for help finding a look, exploring an occasion, or trying a style and receive shoppable recommendations shaped by Glance's deep understanding of user's preferences and past interactions.

"The future of commerce is moving beyond search toward agentic shopping where AI understands what a person wants and helps them act on it in the moment," said Naveen Tewari, founder and CEO of InMobi and Glance, in a statement. "Bringing Glance to Apple devices moves us closer to a world where everyone can have a personal shopper available wherever inspiration happens."

The Glance app leverages the next generation of Apple Intelligence to show why a product is relevant for a user, and the app design with Liquid Glass creates a seamless interface that adapts across iPhone and iPad.

Glance has also started rolling out an on-device virtual try-on feature that uses Apple's Core AI framework to generate images directly on iPhone.