FreshAddress Launches Audience Connector
FreshAddress, a provider of email marketing database services, has launched Audience Connector, a service that enables marketers to improve their reach on Facebook.
With Audience Connector, FreshAddress enables marketers to reach targets, even if those users signed up with different email addresses years ago. FreshAddress' patented Email Change of Address database can connect users' current email addresses with the ones they used to sign up for Facebook years ago. FreshAddress can even leverage its email appending service to connect brands to customers with only postal addresses.
With FreshAddress Audience Connector, marketers simply submit their lists of users and the FreshAddress team builds and maintains the custom audience.
"We're always looking for new ways to help our customer reach their audience," said Austin Bliss, president of FreshAddress, in a statement. "As consumers interact with brands in new ways, we'll continue to expand our offerings to make it easy."