Freeman Acquires Audience Engagement Technology Provider Klowd.com
Freeman, a provider of brand experiences, has acquired Klowd.com, an audience engagement technology developer of event-focused second-screen technology, further growing the company's digital capabilities as part of its Freeman Digital Ventures initiative.
For more than a year, Freeman was the exclusive provider of Klowd.com's proprietary second-screen technology, branded as FXP | touch. The FXP | touch technology has been in development since 2011. Since its launch, it has been used by more than 500 companies for 3,200 meetings, driving more than 500,000 unique data points for meeting organizers.
"Our clients have positively responded to second-screen technology, embracing the ability to increase audience engagement, create conversations, and amplify content in real time," said Richard Maranville, Freeman's chief digital officer, in a statement. "Paired with its data and analytics engine that allows our clients to measure the impact of their content and presentations, we felt it was a win-win situation for us to make FXP | touch and the Klowd team a permanent part of our growing digital capabilities."
"The support and partnership we've enjoyed with Freeman over the last year have been especially rewarding," said Ken Holsinger, founder and CEO of Klowd.com, in a statement. "We are excited to officially join the Freeman digital solutions team and help our clients benefit from the latest enhancements to FXP | touch and the company's existing suite of digital services."