FocusVision Launches InterVu Now
FocusVision, an insights and analytics technology solutions provider,today launched InterVu Now, a free version of its InterVu solution for conducting online focus groups or video interviews.
Purpose-built for modern research, InterVu Now lets users run digital focus groups through video capture, interactive monitoring, and playback features.
"It's our vision to take our 20 years of experience building the best and most comprehensive research solutions and democratize the industry by empowering all teams (marketing, product development, sales, finance, or HR) with an always-on research platform that allows them to connect with their customers, ask them for feedback, and inform better customer-centric decisions," said Zlatko Vucetic, CEO of FocusVision, in a statement. "By offering easy-to-use, cost-effective solutions to run their own surveys, conduct focus groups, or gather customer sentiment, we're enabling more meaningful ways for the enterprise market to stay connected with their customers to drive business success."
"Historically, research projects have been costly, with a long field to yield time. InterVu Now gives businesses a simpler, more direct digital solution that's much more cost-effective and intuitive, allowing users of all experience levels to get projects up and running instantly. It's an easy-to-use interface that democratizes research and supports the nature of research today: getting the insights you need when you need them," said Thierry D'Hers, chief product officer at FocusVision, in a statement.
Additionally, FocusVision has made improvements to the full-feature version of InterVu. Using the latest in machine learning and artificial intelligence, InterVu can now handle more than 60 project scheduling scenarios of varying complexity through an Amazon Alexa-like assistant. Users have always-on access to programs and can schedule new projects at any time and receive 24/7 updates throughout the data collection period. GDPR compliance is also baked in by ensuring the correct personal data is automatically anonymized.