Fluent Partners with Sailthru on Customer Acquisition and Personalization

Fluent, a provider of customer acquisition solutions, has partnereg with Sailthru to combine Fluent's large-scale customer acquisition capabilities with Sailthru's data optimization and advanced personal communication services.

The technology integration between the two firms helps business acquire new customers through Fluent, transfer contact records to Sailthru accounts, and trigger highly relevant welcome messaging in real time.

"We are delighted to add Sailthru as our newest omnichannel partner. Their solution drives higher ROI for leading brands, and we're excited to see the benefit they will drive for our advertisers," said Matt Conlin, Fluent's president and co-founder, in a statement. "The combination of Fluent and Sailthru represents a union between leaders across the marketing lifecycle, from the top of the funnel all the way through to conversion and retention."

"Brands must provide real-time, personalized customer communications in order to stay relevant to the consumer. And enterprise marketers need these tools to work on a massive scale," said Neil Capel, Sailthru's founder and CEO, in a statement. "Our partnership with Fluent represents a combination of precise customer acquisition at scale with the industry's most powerful targeting, personalization, and optimization technology platform."

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