ExpressBuy Releases Ad Commerce Platform
Consumers can now make purchases directly from a mobile or desktop ad, anytime, anywhere, and across platforms, thanks to a new Ad Commerce platform from XpressBuy.
Built for brands and retailers that sell products online, the platform is a layer for existing e-commerce and m-commerce engines that monetizes ads based on in-the moment trends and consumer desire.
XpressBuy requires no changes to the company's Web site, order fulfillment system, or e-commerce platform.
XpressBuy offers the following:
- Highly scalable, highly responsive cloud architecture that lets advertisers monetize in response to real-time, trending retail fads;
- Comprehensive shopping experience, with multiple product options (sizes, colors, etc.), multiple shipping options and real-time, automated inventory updates;
- Full Payment Card Industry Level One compliance; and
- Access to consumer address data and card data, when available, for more than 75 million smartphone users.
"XpressBuy will completely transform advertisers' ability to convert impressions to dollars," said Murali Subbarao, XpressBuy's founder and president, in a statement. "In fact, XpressBuy delivers an average of six times the conversion rates of traditional advertising across marketplaces and social media—easily a majority of places where buyers are connected to the Internet and engaged in content."