• January 22, 2015

EtailInsights Releases Technology Spy

etailinsights, an e-commerce data provider, has launched Technology Spy to its suite of data-driven technology solutions. Technology Spy provides ecommerce sales and marketing teams with valuable inside knowledge of prospects to accelerate sales.

Technology Spy allows users to track the technologies that etailers are using and provides an alert when it discovers that a change is being made. With Technology Spy, etailinsights subscribers can automatically monitor when etailers start and stop using certain technologies.

Early users of Technology Spy are already seeing the benefits.

"Technology Spy has been a game-changer for my team," said Lindsey Boggs, director of inside sales at SmarterHQ, in a statement. "Before Technology Spy, there was a lot of manual research we had to do to uncover the etailer's email service provider (ESP), e-commerce platform, and other technologies. Now, the first items in my inbox every morning are alerts notifying me when the etailers I’m spying have changed vendors. Gone are the days of manually tracking and testing."

There are a number of benefits with Technology Spy. Users can identify prospects they want to track, discover the technology they’re using and receive notifications of any changes through an email alert. These alerts often signal the moment online retailers are most likely shopping for new technologies. This enhancement combines with the contact information for the prospects that has always been part of the etailinsights solution. Finally, etailinsights clients can request new technologies for the etailinsights research team to add to the solution and monitor.

"We are very excited to build on our success in the e-commerce market with the launch of Technology Spy," said Preston Brown, co-founder and chief technology officer at etailinsights, in a statement. "This enhancement helps our customer act quickly, strategically, and aggressively based on changes to an etailer's software platform, increasing their chances of sales success. Early users have given us extensive feedback, and it has been fantastic."

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