Eltropy Launches Branded Texting

Eltropy, providers of an agentic artificial intelligence platform for credit unions and community banks, has launched Branded Texting, which brings verified identity and richer, interactive messaging to financial institutions.

Built on Rich Communication Services (RCS), Branded Texting helps consumers recognize Texts from their trusted credit union or community bank through a carrier-verified business profile, while giving them simpler ways to respond and act. For financial institutions, texting connects consumers with payment reminders, loan updates, appointments, and timely support. Branded Texting adds verified business profiles, images, interactive cards, carousels, and tap-to-act buttons.

"Texting works because it fits into people's lives. Branded Texting is a game-changer because it builds on that familiarity with verified identity and a much richer experience," said Ashish Garg, co-founder and CEO of Eltropy, in a statement. "Credit unions and community banks ask consumers to verify their identity every day. Consumers deserve that assurance in return. A carrier-verified profile helps them recognize that a message is coming from their financial institution. Rich content and clear action buttons then make it easier to understand the message and take the next step, all in the messaging app they already use."

Eltropy manages a thorough carrier-verification process that establishes the financial institution's identity behind its displayed name, logo and business profile. Branded Texting remains connected to the institution's established service and authentication workflows, with automatic SMS fallback when RCS is unavailable. SMS fallback does not include the verified profile or interactive features.