Dun & Bradstreet and Lattice Engines Announce Strategic Partnership
Dun & Bradstreet, a source of commercial information and insight on businesses, and Lattice Engines, a provider of cloud-based predictive marketing and sales applications, have announced a strategic partnership. Together the two companies will provide businesses with the data, insights, and analytics required to identify which of their customers or prospects are most ready to buy.
Synthesizing D&B analytics and sales triggers into Lattice's predictive marketing and sales applications will allow users to access lead and account scoring intelligence within the workflow of their CRM applications. It will also provide a solution for sales teams as they engage qualified leads and measure performance from pipeline to close.
"D&B accumulates and analyzes data from over 30,000 sources, and our customers need help extracting actionable insights from the vast amount of data we provide," said Paul Ballew, chief data and analytic officer at Dun & Bradstreet, in a statement. "This innovative partnership will enable our customers to better capitalize on our analytical capabilities, primarily through models that can detect patterns suggesting which businesses have immediate needs that our customers' products can address and which of their customers will respond positively to cross-sell and up-sell in a given month."
"The convergence of data with modern machine learning has created a unique opportunity for marketing and sales teams to leapfrog the competition and improve performance across the entire revenue funnel," said Shashi Upadhyay, CEO of Lattice Engines, in a statement. "We are excited to deliver D&B's sales intelligence through our predictive marketing and sales applications. This powerful combination creates an unmatched opportunity in the market for our rapidly growing customer base."
A few weeks ago, D&B announced a similar partnership with Oracle, bringing its business data to Oracle's cloud solutions.
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