DoubleVerify Acquires Ad-Juster

DoubleVerify, provider of a platform for digital media measurement and analytics, has acquired Ad-Juster, a cloud-based reporting and analytics platform for digital publishers. Financial terms of the deal were not disclosed.

The Ad-Juster reporting and analytics platform unifies massive volumes of publishers' advertising inventory and sales data from thousands of integrations with third-party servers and programmatic demand platforms.

"Ad-Juster brings a proven market solution, a premium customer base, and a talented team of product, engineering, and client-serving professionals," said Wayne Gattinella, DoubleVerify's CEO, in a statement. "Combining our two companies will create a holistic measurement and analytics solution across the entire digital ecosystem, joining the Ad-Juster data platform for sell-side partners with the DV platform for buy-side partners."

"We are proud to become a part of the DoubleVerify organization and are excited to expand our breadth of publisher solutions globally," said Dennis Clerke, general manager of the Ad-Juster business unit, in a statement. "Only Ad-Juster and DoubleVerify have access to the unique and comprehensive data that enables us to provide full lifecycle analytics for digital publishers."

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