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  • June 13, 2018

Datorama Launches Data Canvas

Datorama has launched Data Canvas, a suite of new data visualization capabilities within its Marketing Intelligence platform.

Datorama Data Canvas leverages artificial intelligence to help marketers create dashboards to tell data-driven stories and manage data integration, data harmonization, and automated insights. Marketers can create visualizations with drag-and-drop actions, using the thousands of marketing data sources at their fingertips to tell any story or answer any question.

Data Canvas was piloted during the first quarter of this year by marketing leaders and analysts from more than 20 companies, including Ticketmaster, iProspect, Spark Foundry, and Huge. Data Canvas is the third major enhancement to Datorama's Marketing Intelligence platform in less than a year.

Datorama's Data Canvas is composed of the following four features:

  • InstaBrand: AI-powered image analysis for marketers to drag and drop images to generate branded dashboard themes;
  • Design Suite: edit tools for marketers to control color palettes, fonts, background images, and visualization appearance;
  • Theme Library: to access 10 out-of-the-box themes and unlimited custom themes; and
  • Visualization Library: a deep and continuously updated collection of data visualization widgets available for reporting, analysis, and optimization.

"Two critical components of any successful data-driven marketing organization include comprehensive measurement and meaningful visualizations" said Gosha Khuchua, vice president of digital marketing at Ticketmaster, in a statement. "Datorama's platform combines the industry's best data integration and data harmonization capabilities with real-time insights generation so that my team always has the complete information to make the right decisions for our partners and end users. Datorama's added visualization capabilities ensure that our entire organization is able to communicate insights clearly and effectively, with the data to prove it. This enables us to provide the right views to our campaign teams, executive management, finance and billing teams, as well as our partners and clients across artists, venues, sports teams, and more. Datorama's continued product innovation shows that they are committed to making digital marketing more accessible for the entire industry, and they are a true strategic partner to Ticketmaster's growing business."

"Marketers on the frontlines face multiple, complex challenges in their journey navigating towards complete marketing intelligence," said Datorama's chief marketing officer, Leah Pope, in a statement. "The Datorama team is always looking at new ways to harness the power of AI to empower marketing professionals in their quest for greater control of their data assets and how this information is interpreted. Now, with Datorama Data Canvas, marketers have the speed and ease of use required to create dashboards that will scale adoption, engagement and, most importantly, data-driven storytelling throughout their marketing organizations."


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